WHSmith has announced the first 17 locations for the slate of new Toys R Us stores due to open throughout the summer, which will bring its total shop-in-shop portfolio to 39.
Nearly one year ago, Toys R Us returned to the UK with a new home at WHSmith. After five years, the company brought the beloved toy brand back to the UK’s high streets with the launch of nine shop-in-shops inside WHSmith.
It has now been announced that WHSmith will be bringing Toys R Us to even more towns and cities across the UK and has signed an exclusive agreement to open a further 30 shop-in-shops over the summer months, all around the UK. From Hereford to Hastings, the company has unveiled the first 17 locations for the new Toys R Us stores in WHSmith.
Sean Toal, managing director at WHSmith, said: “Our High Street business has been resilient for over 230 years, and in the face of more recent challenges the team is always searching for new ways to delight our customers. We constantly challenge ourselves to look at what’s next and we’re not afraid to embrace change and be bold and back something different.
Our partnership with Toys R Us epitomises this and shows exactly what we are about. We’re known for being the Hub of the High Street by providing customers with a range of great products and services, from books and stationery to Post Office services across 200 locations. With Toys R Us set to be in a further 30 stores by the end of August this gives customers even more reasons to shop with us.”
The 17 new Toys R Us shop-in-shop locations set to open this summer are as follows:
- Hereford
- Fosse Park
- Leamington Spa
- Guildford
- Sutton
- Shrewsbury
- Salisbury
- Nottingham Victoria
- Maidstone
- Woking
- Hastings
- Thurrock
- Newton Abbott
- Halifax
- Lancaster
- Richmond George Street
- Taunton
Nine existing Toys R Us shop-in-shop locations:
- York (Monks Cross)
- Canterbury (St George Street)
- Chelmsford (High Street)
- Cheltenham (High Street)
- Cwmbran (The Mall)
- Oxford (Cornmarket Street)
- Poole (Towngate Shopping Centre)
- Reading (Broad Street
